What does Aramco do for Aston Martin?
Aramco has been the Aston Martin title partner since 2024 and supplies the sustainable fuel from 2026, alongside the works Honda power unit.
Aramco is in the team name and in the fuel tank. From 2026 the partnership stops being a livery position and becomes part of how the car runs.
Aramco became a strategic partner of the team in 2022 and the exclusive title partner in January 2024, which is where the name Aston Martin Aramco comes from. From 2026 the company exclusively supplies its sustainable fuel to the team, alongside the works Honda power unit and Valvoline lubricants.
Why a technical partnership reads differently
Across 7,509 tests on eleven brands in the 2026 season the audience named the brand 94.3% of the time, named the team 82.2% of the time and placed the branding 46.1% of the time.
The brands in that set with the highest placement scores are the ones whose branding is tied to the part of the car they supply. Honda, an engine supplier, places above the grid average. Commercial panels bought purely for visibility place well below it.
A fuel partnership falls on the same side of that line. The branding explains something about the car, which is the condition the third question rewards.
Frequently asked questions
What does Aramco do for Aston Martin?
Aramco is the exclusive title partner from January 2024 and supplies the sustainable fuel to the team from 2026, alongside the works Honda power unit and Valvoline lubricants.
When did Aramco become Aston Martin title sponsor?
Aramco became a strategic partner in 2022 and the exclusive title partner in January 2024, giving the team the name Aston Martin Aramco.
Does a technical partnership get remembered better?
On the BoxBoxd Brand Recall Index the brands tied to a part of the car place better than commercial panels. Honda records 54% on placement against a grid average of 46.1%.
Want this reading on your own brand?
The full report behind this article, with the split by team audience, market composition and the change across the season, is available to teams, brands and agencies.
Source: BoxBoxd, the motorsport social network. The Brand Recall Index is measured on the BoxBoxd audience through the 2026 season, where a blurred sponsor logo is shown with no name attached and three questions follow: name the brand, name the team, place the branding on the car.