Which motorsport sponsor has the biggest gap between recognition and attribution?
Tommy Hilfiger
has the widest gap, recognised by
99.1%
of the motorsport audience and attributed to the right team by
54.6%
, a gap of
44.5 points
.
Method, the BoxBoxd Brand Recall Index across 7,509 tests on eleven brands, 2026 season.
The full 2026 ranking
Full report for brands