83.1% of the motorsport audience attribute the Gatorade logo to the right team on BoxBoxd, against 92.5% who can name the brand and 72.9% who can say where the branding appears.
Method, the BoxBoxd Brand Recall Index. A blurred sponsor logo with no name attached, three questions in order, name the brand, name the team, place the branding. 332 tests on Gatorade, 2026 season.