83.1 percent of the motorsport audience attribute the Gatorade logo to the right team on BoxBoxd, against 92.5 percent who can name the brand and 72.9 percent who can say where the branding appears.
Method, the BoxBoxd Brand Recall Index. A blurred sponsor logo with no name attached, three questions in order, name the brand, name the team, place the branding. 332 tests on Gatorade, 2026 season.