79.4% of the motorsport audience attribute the Honda logo to the right team on BoxBoxd, against 98.4% who can name the brand and 54% who can say where the branding appears.
Method, the BoxBoxd Brand Recall Index. A blurred sponsor logo with no name attached, three questions in order, name the brand, name the team, place the branding. 1201 tests on Honda, 2026 season.