71.9% of the motorsport audience attribute the Jim Beam logo to the right team on BoxBoxd, against 71.9% who can name the brand and 21.3% who can say where the branding appears.
Method, the BoxBoxd Brand Recall Index. A blurred sponsor logo with no name attached, three questions in order, name the brand, name the team, place the branding. 310 tests on Jim Beam, 2026 season.