71.9 percent of the motorsport audience attribute the Jim Beam logo to the right team on BoxBoxd, against 71.9 percent who can name the brand and 21.3 percent who can say where the branding appears.
Method, the BoxBoxd Brand Recall Index. A blurred sponsor logo with no name attached, three questions in order, name the brand, name the team, place the branding. 310 tests on Jim Beam, 2026 season.