85.2% of the motorsport audience attribute the KitKat logo to the right team on BoxBoxd, against 95.7% who can name the brand and 84.6% who can say where the branding appears.
Method, the BoxBoxd Brand Recall Index. A blurred sponsor logo with no name attached, three questions in order, name the brand, name the team, place the branding. 904 tests on KitKat, 2026 season.