82.8 percent of the motorsport audience attribute the KitKat logo to the right team on BoxBoxd, against 97.2 percent who can name the brand and 81.8 percent who can say where the branding appears.
Method, the BoxBoxd Brand Recall Index. A blurred sponsor logo with no name attached, three questions in order, name the brand, name the team, place the branding. 685 tests on KitKat, 2026 season.