What does TeamViewer do for Mercedes?
TeamViewer has been a Mercedes partner since 2021, supplying remote connectivity software across the team. 85 percent of the motorsport audience attribute the logo to the right team.
TeamViewer sells remote connectivity software to companies. It has been on the Mercedes engine cover since 2021 and it is attributed to the right team by more of the audience than the biggest technology deal on the grid.
TeamViewer became a Mercedes AMG Petronas premium partner in 2021, renewed the agreement in 2024 and carries branding on the engine cover and the cockpit surround. The software lets the team reach the car, the garage systems and the factory from any point on the calendar.
The surface is smaller than a sidepod and it is the one an onboard camera holds for the length of a lap.
Why does a smaller deal read better?
85 percent of the motorsport audience attribute the TeamViewer logo to the right team, above the grid average of 81.8 percent and 19.4 points above Oracle, a title partnership in the same category.
Recognition runs the other way at 89.4 percent, the third lowest of the eleven brands tested. A brand that arrives with less outside fame converts more of what the sport gives it, because every point of recognition it holds inside motorsport belongs to one association.
The second condition is exclusivity. TeamViewer has been on one team since it entered the sport and has no earlier team in the audience memory to compete with.
Frequently asked questions
What does TeamViewer do for Mercedes?
TeamViewer supplies remote connectivity software the team uses to reach the car, the garage systems and the factory from anywhere on the calendar. The brand has been a premium partner since 2021 and carries branding on the engine cover and cockpit surround.
Is TeamViewer still a Mercedes sponsor in 2026?
Yes. The partnership signed in 2021 was renewed in 2024 and the team upgraded to TeamViewer ONE for endpoint management in 2026.
Do fans know TeamViewer sponsors Mercedes?
85 percent of the motorsport audience attribute the logo to the right team on the BoxBoxd Brand Recall Index in 2026, above the grid average of 81.8 percent.
Where does the TeamViewer branding appear and do fans know?
42.2 percent of the motorsport audience answered the placement question correctly for TeamViewer on the BoxBoxd Brand Recall Index in 2026, against a grid average of 42.7 percent across the eleven brands tested.
Is TeamViewer recall above or below the motorsport average?
TeamViewer records 89.4 percent recognition against a grid average of 94 percent and 85 percent attribution against a grid average of 81.8 percent, measured across 367 tests in the 2026 season.
Which fans attribute TeamViewer correctly most often?
McLaren fans, at 91 percent attribution for TeamViewer on the BoxBoxd Brand Recall Index in the 2026 season.
The full report behind this article, with the split by team audience, market composition and movement across the season, is available to teams, brands and agencies.
Get the full report at partnerships@boxboxd.fun
Source: BoxBoxd, the motorsport social network. The Brand Recall Index is measured on the BoxBoxd audience through the 2026 season, where a blurred sponsor logo is shown with no name attached and three questions follow: name the brand, name the team, place the branding on the car. Full data at boxboxd.fun/data.