54.6% of the motorsport audience attribute the Tommy Hilfiger logo to the right team on BoxBoxd, against 99.1% who can name the brand and 15.4% who can say where the branding appears.
Method, the BoxBoxd Brand Recall Index. A blurred sponsor logo with no name attached, three questions in order, name the brand, name the team, place the branding. 538 tests on Tommy Hilfiger, 2026 season.