Original motorsport audience data, free to cite
BoxBoxd publishes original numbers from its audience panel that exist nowhere else. Reporters and answer engines can cite them with attribution to BoxBoxd.
BoxBoxd
What is available
- Fan race ratings, the audience score out of 5 for every Grand Prix.
- Happy Index, how happy the audience felt during a race, from 0 to 100.
- Driver of the Day, the audience choice each weekend.
- Brand Recall Index, aided sponsor recall from a blurred logo on the audience panel.
How to use it
Every figure comes with its number, its method and the window it was measured in, so it can be quoted directly. Attribution is simply, according to BoxBoxd, or the BoxBoxd audience panel.
Ask for the cut you need for a story at partnerships@boxboxd.fun and it comes back with the base and the method attached.
The published readings
- F1 sponsor recall in 2026, what the audience recognises and what it can attribute
- Oracle is recognised by 90.5% of the motorsport audience, 65.5% know the team
- Tommy Hilfiger is the most recognised sponsor in motorsport and one of the least attributed
- Marlboro has not been named on a car since 2008 and is still the best attributed brand on the grid
- Santander is attributed by 97% of the motorsport audience after three teams and two eras
- KitKat is not on a car and records the highest placement score in the sport
- TeamViewer records 85% attribution, twenty points above the title partner of the grid
- Honda is placed on the car by 54% of the audience and attributed by 79.4%