https://boxboxd.fun/blog/f1-sponsor-recall-2026 2026-06-12 weekly 0.95 https://boxboxd.fun/liveries/ferrari-2026.jpg F1 sponsor recall in 2026, what the audience recognises and what it can attribute Ferrari 2026 car livery carrying sponsor branding https://boxboxd.fun/blog/oracle-red-bull-sponsorship 2026-06-17 weekly 0.9 https://boxboxd.fun/liveries/red-bull-2026.jpg Oracle is recognised by 90.5% of the motorsport audience, 65.5% know the team Oracle Red Bull Racing 2026 livery https://boxboxd.fun/blog/tommy-hilfiger-f1-sponsorship 2026-06-22 weekly 0.9 https://boxboxd.fun/liveries/mercedes-2026.jpg Tommy Hilfiger is the most recognised sponsor in motorsport and one of the least attributed Mercedes 2026 livery, apparel partner Tommy Hilfiger https://boxboxd.fun/blog/marlboro-ferrari-sponsorship 2026-06-26 weekly 0.9 https://boxboxd.fun/liveries/ferrari-2026.jpg Marlboro has not been named on a car since 2008 and is still the best attributed brand on the grid Ferrari 2026 livery in the colour Marlboro branding ran in https://boxboxd.fun/blog/santander-f1-sponsorship 2026-07-01 weekly 0.9 https://boxboxd.fun/liveries/williams-2026.jpg Santander is attributed by 97% of the motorsport audience after three teams and two eras Williams 2026 livery with Santander branding https://boxboxd.fun/blog/kitkat-f1-sponsorship 2026-07-06 weekly 0.9 https://boxboxd.fun/liveries/mclaren-2026.jpg KitKat is not on a car and records the highest placement score in the sport Grand Prix car on track, 2026 season https://boxboxd.fun/blog/teamviewer-mercedes-sponsorship 2026-07-10 weekly 0.9 https://boxboxd.fun/liveries/mercedes-2026.jpg TeamViewer records 85% attribution, twenty points above the title partner of the grid Mercedes 2026 livery with TeamViewer on the engine cover https://boxboxd.fun/blog/honda-f1-engine-brand-recall 2026-07-15 weekly 0.9 https://boxboxd.fun/liveries/aston-martin-2026.jpg Honda is placed on the car by 54% of the audience and attributed by 79.4% Aston Martin 2026 livery, Honda power from 2026 https://boxboxd.fun/blog/allwyn-f1-sponsorship 2026-07-18 weekly 0.9 https://boxboxd.fun/liveries/mclaren-2026.jpg Allwyn is the only brand tested whose attribution beats its own recognition McLaren 2026 livery, Allwyn global partner https://boxboxd.fun/blog/vodafone-mclaren-sponsorship 2026-07-23 weekly 0.9 https://boxboxd.fun/liveries/mclaren-2026.jpg Vodafone left McLaren in 2013 and 92.4% of the audience still name the team McLaren 2026 livery https://boxboxd.fun/blog/gatorade-f1-sponsorship 2026-07-28 weekly 0.9 https://boxboxd.fun/liveries/mercedes-2026.jpg Gatorade enters the sport and places third on the question most partners fail Mercedes 2026 livery, Gatorade global partner https://boxboxd.fun/blog/jim-beam-cadillac-sponsorship 2026-07-31 weekly 0.9 https://boxboxd.fun/liveries/cadillac-2026.jpg Jim Beam is the first partner of the newest team and the audience is still learning it Cadillac 2026 livery, first season of the Jim Beam partnership https://boxboxd.fun/blog/f1-team-audience-concentration-2026 2026-08-02 weekly 0.9 https://boxboxd.fun/blog/img/drivers/verstappen.jpg One driver carries 82% of the Red Bull Racing audience Max Verstappen, named favourite driver by 82% of the Red Bull Racing audience https://boxboxd.fun/blog/cadillac-f1-audience-2026 2026-08-04 weekly 0.9 https://boxboxd.fun/liveries/cadillac-2026.jpg Cadillac entered last and owns the second best rated livery on the grid Cadillac 2026 livery, rated second on the grid by the audience https://boxboxd.fun/blog/stripe-mercedes-f1-sponsorship 2026-08-05 weekly 0.9 https://boxboxd.fun/liveries/mercedes-2026.jpg Stripe Mercedes F1 deal: did Stripe sign the right team? Mercedes 2026 livery, Stripe joins as partner from 2027 https://boxboxd.fun/blog/audi-f1-audience-hulkenberg 2026-08-06 weekly 0.9 https://boxboxd.fun/liveries/audi-2026.jpg Audi F1 audience data: the Hülkenberg extension is a market decision, not a pace one Audi 2026 livery, first season of the works team https://boxboxd.fun/blog/f1-driver-sponsor-portfolio-perception 2026-08-07 weekly 0.9 https://boxboxd.fun/blog/img/drivers/verstappen.jpg Max Verstappen sponsors read strongest in F1 for 55.6% of fans, four times the Leclerc score Max Verstappen, named strongest sponsor portfolio by 55.6% of the audience https://boxboxd.fun/blog/charles-leclerc-sponsorship-value 2026-08-08 weekly 0.9 https://boxboxd.fun/blog/img/drivers/leclerc.jpg Charles Leclerc sponsors: fans name Richard Mille and Ray-Ban unaided, yet 89.2% of his audience already belongs to Ferrari Charles Leclerc, the most captive audience on the grid https://boxboxd.fun/blog/f1-2026-regulations-fan-verdict 2026-08-09 weekly 0.9 https://boxboxd.fun/liveries/vcarb-barcelona-2026.jpg F1 2026 regulations verdict: fans rate the new rules 3.8 out of 10 and name qualifying the real problem Barcelona special livery, the best rated round of 2026 https://boxboxd.fun/blog/gucci-alpine-f1-sponsorship 2026-08-10 weekly 0.9 https://boxboxd.fun/liveries/alpine-2026.jpg Gucci Alpine F1 deal: the audience would wear Ferrari, the fashion house signed the team it wears least Alpine 2026 livery, Gucci title partner from 2027 https://boxboxd.fun/blog/f1-ai-sponsorships-fan-rejection 2026-08-19 weekly 0.9 https://boxboxd.fun/liveries/mclaren-2026.jpg What do fans think of AI sponsors in F1? McLaren 2026 livery, Google among its partners https://boxboxd.fun/blog/f1-driver-market-2027-audience-data 2026-08-12 weekly 0.9 https://boxboxd.fun/blog/img/drivers/piastri.jpg F1 driver market 2027: which driver takes his audience with him, in data Oscar Piastri, the most portable audience of the 2027 driver market https://boxboxd.fun/blog/f1-broadcast-what-fans-want 2026-08-13 weekly 0.9 https://boxboxd.fun/liveries/mercedes-japan-2026.jpg Apple paid 750 million dollars for the F1 feed. Fans already wrote the brief: radio first Race broadcast image from the 2026 season https://boxboxd.fun/blog/f1-tobacco-sponsorship-ban-memory 2026-08-14 weekly 0.9 https://boxboxd.fun/liveries/ferrari-2026.jpg Does banning an F1 sponsor erase it? Marlboro left in 2006 and fans still attribute it best Ferrari 2026 livery in the colour the Marlboro era made famous https://boxboxd.fun/blog/lewis-hamilton-ferrari-audience 2026-08-15 weekly 0.9 https://boxboxd.fun/liveries/ferrari-2026.jpg Lewis Hamilton at Ferrari: 63.8% of his audience followed him and 22.5% never left Mercedes Ferrari 2026 livery, the car Lewis Hamilton drives https://boxboxd.fun/blog/verstappen-leaves-red-bull-audience-data 2026-08-16 weekly 0.9 https://boxboxd.fun/liveries/red-bull-2026.jpg If Verstappen leaves Red Bull: 56% of the Red Bull audience says it would leave with him Red Bull Racing 2026 livery https://boxboxd.fun/blog/f1-streaming-tv-rights-audience 2026-08-16 weekly 0.9 https://boxboxd.fun/liveries/mclaren-2026.jpg F1 streaming and the US rights deal: 83.6% of the audience watches live, so the paywall is judged on two hours a fortnight Grand Prix car on track, 2026 season https://boxboxd.fun/blog/kimi-antonelli-audience-value 2026-08-17 weekly 0.9 https://boxboxd.fun/liveries/mercedes-2026.jpg Kimi Antonelli leads the championship with a satisfaction score of 76, the happiest audience in the sport Mercedes 2026 livery, the Antonelli car https://boxboxd.fun/blog/haas-toyota-f1-partnership 2026-08-17 weekly 0.9 https://boxboxd.fun/liveries/haas-2026.jpg Haas Toyota: fans rate the Haas car 3.8 out of 5 and its audience is the most American on the grid Haas 2026 livery, title partner Toyota https://boxboxd.fun/blog/oscar-piastri-sponsorship-value 2026-08-18 weekly 0.9 https://boxboxd.fun/liveries/mclaren-2026.jpg Oscar Piastri sponsors reach the audience McLaren cannot: 62.5% of his fans support another team McLaren 2026 livery, the Piastri car https://boxboxd.fun/blog/franco-colapinto-argentina-audience 2026-08-18 weekly 0.9 https://boxboxd.fun/liveries/alpine-2026.jpg Franco Colapinto audience: 68.5% is in Argentina, the strongest market concentration on the grid Alpine 2026 livery, the Colapinto car https://boxboxd.fun/blog/f1-2026-mid-season-review-fan-data 2026-08-18 weekly 0.9 https://boxboxd.fun/liveries/haas-japan-2026.jpg F1 2026 mid season review: what do fans think of the new rules? Suzuka special livery from the 2026 Japanese Grand Prix https://boxboxd.fun/blog/f1-sponsorship-cost-what-it-buys 2026-08-19 weekly 0.9 https://boxboxd.fun/liveries/ferrari-2026.jpg How much does F1 sponsorship cost and what does the money buy? 2026 Grand Prix car covered in partner branding https://boxboxd.fun/blog/how-f1-sponsorship-works 2026-08-19 weekly 0.9 https://boxboxd.fun/liveries/williams-2026.jpg How does F1 sponsorship work? Williams 2026 livery carrying its banking partner https://boxboxd.fun/blog/f1-fan-demographics-by-team 2026-08-19 weekly 0.9 https://boxboxd.fun/liveries/cadillac-2026.jpg F1 fan demographics by team: which audience matches your brand? Cadillac 2026 livery, first season of the American team https://boxboxd.fun/blog/f1-sponsorship-activation-what-works 2026-08-19 weekly 0.9 https://boxboxd.fun/liveries/vcarb-miami-2026.jpg F1 sponsorship activation: what makes it work? Miami 2026 special livery https://boxboxd.fun/blog/f1-sponsorship-roi-measurement 2026-08-19 weekly 0.9 https://boxboxd.fun/liveries/mercedes-japan-2026.jpg How do you measure sponsorship ROI in F1? Grand Prix car during the 2026 season https://boxboxd.fun/blog/monaco-grand-prix-2026-fan-ratings 2026-06-08 weekly 0.9 https://boxboxd.fun/liveries/aston-martin-monaco-2026.jpg Fans split over the 2026 Monaco Grand Prix, with penalties at the centre Monaco 2026 special livery https://boxboxd.fun/blog/monaco-grand-prix-2026-fan-ratings-by-team 2026-06-10 weekly 0.9 https://boxboxd.fun/liveries/racing-bulls-2026.jpg How each team audience rated the 2026 Monaco Grand Prix VCARB 2026 livery https://boxboxd.fun/blog/zandvoort-last-f1-race-fan-verdict 2026-08-19 weekly 0.9 https://boxboxd.fun/blog/f1-disney-partnership-fan-view 2026-08-19 weekly 0.9 https://boxboxd.fun/blog/kimi-antonelli-championship-lead-fan-data 2026-08-19 weekly 0.9