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  <url>
    <loc>https://boxboxd.fun/blog/f1-sponsor-recall-2026.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.95</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/ferrari-2026.jpg</image:loc>
      <image:title>F1 sponsor recall in 2026, what the audience recognises and what it can attribute</image:title>
      <image:caption>Ferrari 2026 car livery carrying sponsor branding</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/oracle-red-bull-sponsorship.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/red-bull-2026.jpg</image:loc>
      <image:title>Oracle is recognised by 90.5 percent of the motorsport audience, 65.6 percent know the team</image:title>
      <image:caption>Oracle Red Bull Racing 2026 livery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/tommy-hilfiger-f1-sponsorship.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/mercedes-2026.jpg</image:loc>
      <image:title>Tommy Hilfiger is the most recognised sponsor in motorsport and one of the least attributed</image:title>
      <image:caption>Mercedes 2026 livery, apparel partner Tommy Hilfiger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/marlboro-ferrari-sponsorship.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/ferrari-2026.jpg</image:loc>
      <image:title>Marlboro has not been named on a car since 2008 and is still the best attributed brand on the grid</image:title>
      <image:caption>Ferrari 2026 livery in the colour Marlboro branding ran in</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/santander-f1-sponsorship.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/williams-2026.jpg</image:loc>
      <image:title>Santander is attributed by 97 percent of the motorsport audience after three teams and two eras</image:title>
      <image:caption>Williams 2026 livery with Santander branding</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/kitkat-f1-sponsorship.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/mclaren-2026.jpg</image:loc>
      <image:title>KitKat is not on a car and records the highest placement score in the sport</image:title>
      <image:caption>Grand Prix car on track, 2026 season</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/teamviewer-mercedes-sponsorship.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/mercedes-2026.jpg</image:loc>
      <image:title>TeamViewer records 85 percent attribution, twenty points above the title partner of the grid</image:title>
      <image:caption>Mercedes 2026 livery with TeamViewer on the engine cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/honda-f1-engine-brand-recall.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/aston-martin-2026.jpg</image:loc>
      <image:title>Honda is placed on the car by 52 percent of the audience and attributed by 80.2 percent</image:title>
      <image:caption>Aston Martin 2026 livery, Honda power from 2026</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/allwyn-f1-sponsorship.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/mclaren-2026.jpg</image:loc>
      <image:title>Allwyn is the only brand tested whose attribution beats its own recognition</image:title>
      <image:caption>McLaren 2026 livery, Allwyn global partner</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/vodafone-mclaren-sponsorship.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/mclaren-2026.jpg</image:loc>
      <image:title>Vodafone left McLaren in 2013 and 92.4 percent of the audience still name the team</image:title>
      <image:caption>McLaren 2026 livery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/gatorade-f1-sponsorship.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/mercedes-2026.jpg</image:loc>
      <image:title>Gatorade enters the sport and places third on the question most partners fail</image:title>
      <image:caption>Mercedes 2026 livery, Gatorade global partner</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/jim-beam-cadillac-sponsorship.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/cadillac-2026.jpg</image:loc>
      <image:title>Jim Beam is the first partner of the newest team and the audience is still learning it</image:title>
      <image:caption>Cadillac 2026 livery, first season of the Jim Beam partnership</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/f1-team-audience-concentration-2026.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/blog/img/drivers/verstappen.jpg</image:loc>
      <image:title>One driver carries 82 percent of the Red Bull Racing audience</image:title>
      <image:caption>Max Verstappen, named favourite driver by 82 percent of the Red Bull Racing audience</image:caption>
    </image:image>
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  <url>
    <loc>https://boxboxd.fun/blog/cadillac-f1-audience-2026.html</loc>
    <lastmod>2026-08-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <image:image>
      <image:loc>https://boxboxd.fun/liveries/cadillac-2026.jpg</image:loc>
      <image:title>Cadillac entered last and owns the second best rated livery on the grid</image:title>
      <image:caption>Cadillac 2026 livery, rated second on the grid by the audience</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/monaco-grand-prix-2026-fan-ratings.html</loc>
    <lastmod>2026-06-08</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://boxboxd.fun/blog/monaco-grand-prix-2026-fan-ratings-by-team.html</loc>
    <lastmod>2026-06-10</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
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