How does the audience remember Gulf?

Name: BoxBoxd
Author: BoxBoxd

Gulf first appeared with Williams in 2023, on the sidepod. Most of the audience knows the name. The question that matters is how many can say what Gulf does and how fast that changes once you split it by the team people support.

What does the Gulf reading measure?

Name recall

Knows what it does

Contribution gap

The full reading splits each figure by favourite driver, team and country, so the number your team supporters give is never mixed with the audience you want to reach.

What does Gulf bring to Williams?

Gulf provides fuel and lubricant developed with the power unit, a technical partner not a decal. The audience reads a wordmark, the team reads a working part of the operation. The distance between the two is what an activation has to close.

What do partnership teams ask first?

How is the Gulf sponsorship measured?

Through the BoxBoxd Logo Game. The audience sees the Gulf logo as a bare silhouette, names the brand, places it on a team and says what it does. Every answer is read against who the person supports and where they watch from.

What does Gulf do for Williams?

Gulf provides fuel and lubricant developed with the power unit, a technical partner not a decal. The reading shows if the audience can say that, not only if they recognise the name.

Can I get the Gulf reading?

Yes. Request it and BoxBoxd Research sends the Gulf reading: recall, perception and the gap between them, split by favourite driver, team and country.

Which other sponsors are measured?

Where does Gulf stand against the rest of the grid?

Get the 2026 report