What do fans think of Kimi Antonelli leading the championship?
He has taken the Driver of the Day vote twice this season, including on the weekend the audience enjoyed least.
A championship lead is decided on Sunday afternoons. What the audience thinks of the driver holding it is a separate measurement. It runs every weekend on the same scale.
How often has the audience named him best of the day?
Antonelli has taken the Driver of the Day vote twice in the first eleven rounds, with 42.9% at the Chinese Grand Prix and 29.7% at the Monaco Grand Prix. Only one driver has won it more often this season.
The second of those is the interesting one. The Monaco Grand Prix scored 2.68 out of five with a happiness reading of 39 out of 100, the weakest weekend of the season, yet the audience still handed him the vote.
A driver who takes the room on a race nobody enjoyed is doing something the standings do not record.
Max VerstappenKimi Antonelli
Lewis Hamilton
Oscar Piastri
Charles Leclerc
Lando NorrisWhat kind of weekends has he won on?
The two votes came on opposite weekends. The Chinese Grand Prix scored 3.34 out of five, around the season average, while the Monaco Grand Prix closed the table at 2.68. A vote share above a third usually marks a drive nobody argued about. Both of his clear the bar.
Every round keeps its own page with the rating, the happiness reading and the full vote on the race ratings index.
What does that mean commercially?
A championship lead changes the standings. What a partner buys is whether the audience turns up for the driver and how it behaves when it does, which is measured separately in the Antonelli audience reading and compared across the grid in the driver market data.
The composition of any driver following, its markets and how attached it is to the team rather than the driver, is the part that prices a personal contract. It is available to teams, brands and agencies rather than published here.
Frequently asked questions
How many times has Antonelli won Driver of the Day in 2026?
Twice in the first eleven rounds, with 42.9% at the Chinese Grand Prix and 29.7% at the Monaco Grand Prix.
Who has won Driver of the Day most in 2026?
Max Verstappen, with three wins in the first eleven rounds, ahead of Kimi Antonelli and Lewis Hamilton on two each.
What was the lowest rated race of the 2026 season so far?
The Monaco Grand Prix, at 2.68 out of five with a happiness reading of 39 out of 100.
Want this reading on your own brand?
The full report behind this article, with the split by team audience, market composition and the change across the season, is available to teams, brands and agencies.
Source: BoxBoxd, the motorsport social network. The Driver of the Day vote is collected with each race rating, in the hours after the flag.