97.4 percent of the motorsport audience attribute the Marlboro logo to the right team on BoxBoxd, against 98 percent who can name the brand and 31.8 percent who can say where the branding appears.
Method, the BoxBoxd Brand Recall Index. A blurred sponsor logo with no name attached, three questions in order, name the brand, name the team, place the branding. 739 tests on Marlboro, 2026 season.