65.6 percent of the motorsport audience attribute the Oracle logo to the right team on BoxBoxd, against 90.5 percent who can name the brand and 28.1 percent who can say where the branding appears.
Method, the BoxBoxd Brand Recall Index. A blurred sponsor logo with no name attached, three questions in order, name the brand, name the team, place the branding. 948 tests on Oracle, 2026 season.