97 percent of the motorsport audience attribute the Santander logo to the right team on BoxBoxd, against 99 percent who can name the brand and 38.4 percent who can say where the branding appears.
Method, the BoxBoxd Brand Recall Index. A blurred sponsor logo with no name attached, three questions in order, name the brand, name the team, place the branding. 797 tests on Santander, 2026 season.