92.4 percent of the motorsport audience attribute the Vodafone logo to the right team on BoxBoxd, against 96.9 percent who can name the brand and 43.9 percent who can say where the branding appears.
Method, the BoxBoxd Brand Recall Index. A blurred sponsor logo with no name attached, three questions in order, name the brand, name the team, place the branding. 419 tests on Vodafone, 2026 season.