Who follows Lewis Hamilton in 2026, and what does that audience do?
8.3% of the audience that names a favourite driver names Lewis Hamilton.
Lewis Hamilton takes 8.3% of the declared driver following in this sport. Size is the part that can be published. How portable that following is, where it concentrates and how it behaves on a race weekend are the parts a contract is priced on.
How large is the Lewis Hamilton following?
8.3% of the people who name a favourite driver name Lewis Hamilton, which makes it a smaller following, and usually a more specific one. Size is the first reading and the least useful one.
The full comparison across the grid is in the driver market reading.
What is inside the Lewis Hamilton profile?
The full profile of this following is a commercial product rather than a public page. It carries the market composition indexed against the sport, the share of the following attached to the team rather than to the driver, which is the portability number a personal contract is priced on, the engagement and viewing behaviour of the group and its sponsor memory.
An agent reads the portability line, a brand reads the market line and a team reads both. The public layer here stays at the headline.
Frequently asked questions
How big is the Lewis Hamilton fan base?
8.3% of the audience that declares a favourite driver names Lewis Hamilton.
Where are Lewis Hamilton fans from?
The market composition of the following, indexed against the sport, is part of the audience profile available to teams, brands and agencies rather than a public page.
How portable is the Lewis Hamilton following?
Portability is measured as the share of the following attached to the team rather than to the driver. It is part of the audience profile rather than a public page.
Want this reading on your own brand?
The full report behind this article, with the split by team audience, market composition and the change across the season, is available to teams, brands and agencies.
Source: BoxBoxd, the motorsport social network. Every member declares a favourite driver, a team and a country. Shares are calculated inside the driver following rather than across the sport.