Who supports Williams in 2026, and what does that audience do?
8.5% of the audience declares Williams as the team it supports.
Williams carries 8.5% of the declared support in this sport. What that following is worth depends on where it lives, who inside it people follow and how it behaves on a race weekend. Those three readings are measured, and they are sold rather than published.
How big is the Williams audience?
8.5% of the audience declares Williams as the team it supports, which makes it a smaller following than the four leaders, and a more specific one. Everything measured about this audience is calculated inside that group rather than across the sport.
The full ranking of declared support, and what each audience is worth to a partner, is in the team by team audience reading.
What is inside the Williams profile?
The full profile of this audience is a commercial product rather than a public page. It carries the market composition indexed against the sport, the share of the audience attached to each driver, the engagement and viewing behaviour of the group and its sponsor memory measured with the same three questions as the rest of the grid.
A partner reads it to know whether this audience carries the market it sells in, how exposed the following is to a transfer and what a logo on this car is remembered as. The public layer here stays at the headline.
What does the audience make of the car?
The Williams livery scores 3.6 out of five with the whole audience, not only its own supporters. A brand buying surface on this car is buying that reading, and the full grid is in the livery ranking.
Frequently asked questions
How big is the Williams fan base?
8.5% of the audience declares Williams as the team it supports.
Where are Williams fans from?
The market composition of this audience, indexed against the sport, is part of the audience profile available to teams, brands and agencies rather than a public page.
Which driver do Williams fans support?
Driver concentration inside a team audience is the number that prices transfer risk. It is part of the audience profile rather than a public page.
Want this reading on your own brand?
The full report behind this article, with the split by team audience, market composition and the change across the season, is available to teams, brands and agencies.
Source: BoxBoxd, the motorsport social network. Every member declares a team, a favourite driver and a country. Shares are calculated inside the team audience rather than across the sport.