Heineken

Heineken is a Beverages sponsor on the motorsport grid as a championship-level partner, active since 2016.

Heineken is a global championship partner since 2016, a Dutch multinational brewing company.

Activation channels

Visibility of Heineken on the motorsport grid runs through global championship signage, broadcast graphics and digital impressions on team and championship channels.

Brand recall reading

The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for sponsors on the grid through quarterly surveys. The reading for Heineken captures awareness, association strength with the championship and demographic composition of the fan base recalling the brand.

Sponsor measurement reports are available via the BoxBoxd Brand Recall Index.

Frequently asked questions

What does Heineken sponsor in motorsport?

Heineken is a Beverages championship level sponsor on the motorsport grid.

Since when has Heineken been a motorsport sponsor?

Heineken has been active as a motorsport sponsor since 2016.

What is the Heineken brand recall reading?

The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for Heineken through quarterly surveys, capturing awareness, association strength and demographic composition of the fan base recalling the brand.

How can I license Heineken sponsor recall data?

Sponsor measurement reports for Heineken are available via the BoxBoxd Brand Recall Index. Aggregated panel data is licensed CC BY-NC for editorial citation.

References

1. BoxBoxd panel brand recall readings.
2. Sponsor reference via Wikipedia: Heineken.
3. Official site: https://www.heineken.com.

Related articles