IWC Schaffhausen is a Watchmaking sponsor on the motorsport grid, currently with Mercedes-AMG PETRONAS Racing, active since 2013.
IWC Schaffhausen is the engineering partner of Mercedes-AMG PETRONAS Racing, a Swiss luxury watch manufacturer founded in 1868.
IWC Schaffhausen is currently a sponsor of Mercedes-AMG PETRONAS Racing, based in Brackley, United Kingdom. Mercedes-AMG PETRONAS Racing dominated the hybrid era from 2014 to 2021, winning eight consecutive constructors titles with Lewis Hamilton and Nico Rosberg. Based in Brackley, England, the team is operated by Mercedes-Benz Grand Prix Ltd.
Visibility of IWC Schaffhausen on the motorsport grid runs through livery placement on the Mercedes car, team apparel, broadcast hospitality, global championship signage, broadcast graphics and digital impressions on team and championship channels.
The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for sponsors on the grid through quarterly surveys. The reading for IWC Schaffhausen captures awareness, association strength with Mercedes and demographic composition of the fan base recalling the brand.
Sponsor measurement reports are available via the BoxBoxd Brand Recall Index.
IWC Schaffhausen is a Watchmaking sponsor of Mercedes-AMG PETRONAS Racing on the motorsport grid.
IWC Schaffhausen has been active as a motorsport sponsor since 2013.
The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for IWC Schaffhausen through quarterly surveys, capturing awareness, association strength and demographic composition of the fan base recalling the brand.
Sponsor measurement reports for IWC Schaffhausen are available via the BoxBoxd Brand Recall Index. Aggregated panel data is licensed CC BY-NC for editorial citation.