Oakley

Oakley is a Eyewear sponsor on the motorsport grid as a championship-level partner, active since 1989.

Oakley is a long time motorsport eyewear partner, an American sport sunglasses brand owned by EssilorLuxottica.

Activation channels

Visibility of Oakley on the motorsport grid runs through global championship signage, broadcast graphics and digital impressions on team and championship channels.

Brand recall reading

The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for sponsors on the grid through quarterly surveys. The reading for Oakley captures awareness, association strength with the championship and demographic composition of the fan base recalling the brand.

Sponsor measurement reports are available via the BoxBoxd Brand Recall Index.

Frequently asked questions

What does Oakley sponsor in motorsport?

Oakley is a Eyewear championship level sponsor on the motorsport grid.

Since when has Oakley been a motorsport sponsor?

Oakley has been active as a motorsport sponsor since 1989.

What is the Oakley brand recall reading?

The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for Oakley through quarterly surveys, capturing awareness, association strength and demographic composition of the fan base recalling the brand.

How can I license Oakley sponsor recall data?

Sponsor measurement reports for Oakley are available via the BoxBoxd Brand Recall Index. Aggregated panel data is licensed CC BY-NC for editorial citation.

References

1. BoxBoxd panel brand recall readings.
2. Sponsor reference via Wikipedia: Oakley.
3. Official site: https://www.oakley.com.

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