Pirelli

Pirelli is a Tyres sponsor on the motorsport grid as a championship-level partner, active since 2011.

Pirelli is the exclusive tyre supplier of the championship since 2011, an Italian tyre manufacturer founded in 1872.

Activation channels

Visibility of Pirelli on the motorsport grid runs through global championship signage, broadcast graphics and digital impressions on team and championship channels.

Brand recall reading

The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for sponsors on the grid through quarterly surveys. The reading for Pirelli captures awareness, association strength with the championship and demographic composition of the fan base recalling the brand.

Sponsor measurement reports are available via the BoxBoxd Brand Recall Index.

Frequently asked questions

What does Pirelli sponsor in motorsport?

Pirelli is a Tyres championship level sponsor on the motorsport grid.

Since when has Pirelli been a motorsport sponsor?

Pirelli has been active as a motorsport sponsor since 2011.

What is the Pirelli brand recall reading?

The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for Pirelli through quarterly surveys, capturing awareness, association strength and demographic composition of the fan base recalling the brand.

How can I license Pirelli sponsor recall data?

Sponsor measurement reports for Pirelli are available via the BoxBoxd Brand Recall Index. Aggregated panel data is licensed CC BY-NC for editorial citation.

References

1. BoxBoxd panel brand recall readings.
2. Sponsor reference via Wikipedia: Pirelli.
3. Official site: https://www.pirelli.com.

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