Puma is a Apparel sponsor on the motorsport grid, currently with Scuderia Ferrari HP, active since 2005.
Puma is the technical apparel partner of Scuderia Ferrari and several other teams, a German multinational sportswear manufacturer.
Puma is currently a sponsor of Scuderia Ferrari HP, based in Maranello, Italy. Scuderia Ferrari, founded in 1929 by Enzo Ferrari, is the oldest continuously running team in motorsport and has won more constructors championships than any other. Based in Maranello, Italy, the team is owned by Ferrari N.V. and competes with its own engine.
Visibility of Puma on the motorsport grid runs through livery placement on the Ferrari car, team apparel, broadcast hospitality, global championship signage, broadcast graphics and digital impressions on team and championship channels.
The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for sponsors on the grid through quarterly surveys. The reading for Puma captures awareness, association strength with Ferrari and demographic composition of the fan base recalling the brand.
Sponsor measurement reports are available via the BoxBoxd Brand Recall Index.
Puma is a Apparel sponsor of Scuderia Ferrari HP on the motorsport grid.
Puma has been active as a motorsport sponsor since 2005.
The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for Puma through quarterly surveys, capturing awareness, association strength and demographic composition of the fan base recalling the brand.
Sponsor measurement reports for Puma are available via the BoxBoxd Brand Recall Index. Aggregated panel data is licensed CC BY-NC for editorial citation.