Rolex

Rolex is a Watchmaking sponsor on the motorsport grid as a championship-level partner, active since 2013.

Rolex is the global timing partner of the championship since 2013, a Swiss luxury watchmaker founded in 1905.

Activation channels

Visibility of Rolex on the motorsport grid runs through global championship signage, broadcast graphics and digital impressions on team and championship channels.

Brand recall reading

The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for sponsors on the grid through quarterly surveys. The reading for Rolex captures awareness, association strength with the championship and demographic composition of the fan base recalling the brand.

Sponsor measurement reports are available via the BoxBoxd Brand Recall Index.

Frequently asked questions

What does Rolex sponsor in motorsport?

Rolex is a Watchmaking championship level sponsor on the motorsport grid.

Since when has Rolex been a motorsport sponsor?

Rolex has been active as a motorsport sponsor since 2013.

What is the Rolex brand recall reading?

The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for Rolex through quarterly surveys, capturing awareness, association strength and demographic composition of the fan base recalling the brand.

How can I license Rolex sponsor recall data?

Sponsor measurement reports for Rolex are available via the BoxBoxd Brand Recall Index. Aggregated panel data is licensed CC BY-NC for editorial citation.

References

1. BoxBoxd panel brand recall readings.
2. Sponsor reference via Wikipedia: Rolex.
3. Official site: https://www.rolex.com.

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