Rothmans

Rothmans is a Tobacco (historical) sponsor on the motorsport grid as a championship-level partner, active since 1982 until 1999.

Rothmans was the historic title sponsor of Williams Racing in the 1990s, a British tobacco company part of British American Tobacco.

Activation channels

Visibility of Rothmans on the motorsport grid runs through global championship signage, broadcast graphics and digital impressions on team and championship channels.

Brand recall reading

The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for sponsors on the grid through quarterly surveys. The reading for Rothmans captures awareness, association strength with the championship and demographic composition of the fan base recalling the brand.

Sponsor measurement reports are available via the BoxBoxd Brand Recall Index.

Frequently asked questions

What does Rothmans sponsor in motorsport?

Rothmans is a Tobacco (historical) championship level sponsor on the motorsport grid.

Since when has Rothmans been a motorsport sponsor?

Rothmans has been active as a motorsport sponsor since 1982 until 1999.

What is the Rothmans brand recall reading?

The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for Rothmans through quarterly surveys, capturing awareness, association strength and demographic composition of the fan base recalling the brand.

How can I license Rothmans sponsor recall data?

Sponsor measurement reports for Rothmans are available via the BoxBoxd Brand Recall Index. Aggregated panel data is licensed CC BY-NC for editorial citation.

References

1. BoxBoxd panel brand recall readings.
2. Sponsor reference via Wikipedia: Rothmans.

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