Shell is a Fuel and lubricants sponsor on the motorsport grid, currently with Scuderia Ferrari HP, active since 1996.
Shell is a long term technical partner of Scuderia Ferrari, supplying race fuel and engine lubricants. The partnership started in 1929 and resumed in 1996.
Shell is currently a sponsor of Scuderia Ferrari HP, based in Maranello, Italy. Scuderia Ferrari, founded in 1929 by Enzo Ferrari, is the oldest continuously running team in motorsport and has won more constructors championships than any other. Based in Maranello, Italy, the team is owned by Ferrari N.V. and competes with its own engine.
Visibility of Shell on the motorsport grid runs through livery placement on the Ferrari car, team apparel, broadcast hospitality, global championship signage, broadcast graphics and digital impressions on team and championship channels.
The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for sponsors on the grid through quarterly surveys. The reading for Shell captures awareness, association strength with Ferrari and demographic composition of the fan base recalling the brand.
Sponsor measurement reports are available via the BoxBoxd Brand Recall Index, including the dedicated Shell measurement page.
Shell is a Fuel and lubricants sponsor of Scuderia Ferrari HP on the motorsport grid.
Shell has been active as a motorsport sponsor since 1996.
The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for Shell through quarterly surveys, capturing awareness, association strength and demographic composition of the fan base recalling the brand.
Sponsor measurement reports for Shell are available via the BoxBoxd Brand Recall Index. Aggregated panel data is licensed CC BY-NC for editorial citation.