TAG Heuer is a Watchmaking sponsor on the motorsport grid, currently with Oracle Red Bull Racing, active since 2016.
TAG Heuer is the official timing partner of Oracle Red Bull Racing and a long time motorsport sponsor since the 1970s.
TAG Heuer is currently a sponsor of Oracle Red Bull Racing, based in Milton Keynes, United Kingdom. Oracle Red Bull Racing is one of the most successful constructors of the modern era, winning constructor titles in 2010, 2011, 2012, 2013, 2022 and 2023. Based in Milton Keynes, the team developed in-house power units from 2026 onwards through Red Bull Powertrains in partnership with Ford.
Visibility of TAG Heuer on the motorsport grid runs through livery placement on the Red Bull Racing car, team apparel, broadcast hospitality, global championship signage, broadcast graphics and digital impressions on team and championship channels.
The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for sponsors on the grid through quarterly surveys. The reading for TAG Heuer captures awareness, association strength with Red Bull Racing and demographic composition of the fan base recalling the brand.
Sponsor measurement reports are available via the BoxBoxd Brand Recall Index.
TAG Heuer is a Watchmaking sponsor of Oracle Red Bull Racing on the motorsport grid.
TAG Heuer has been active as a motorsport sponsor since 2016.
The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for TAG Heuer through quarterly surveys, capturing awareness, association strength and demographic composition of the fan base recalling the brand.
Sponsor measurement reports for TAG Heuer are available via the BoxBoxd Brand Recall Index. Aggregated panel data is licensed CC BY-NC for editorial citation.