Tommy Hilfiger is a Apparel sponsor on the motorsport grid, currently with Mercedes-AMG PETRONAS Racing, active since 2018.
Tommy Hilfiger is the official apparel sponsor of Mercedes-AMG PETRONAS Racing, an American clothing brand founded in 1985.
Tommy Hilfiger is currently a sponsor of Mercedes-AMG PETRONAS Racing, based in Brackley, United Kingdom. Mercedes-AMG PETRONAS Racing dominated the hybrid era from 2014 to 2021, winning eight consecutive constructors titles with Lewis Hamilton and Nico Rosberg. Based in Brackley, England, the team is operated by Mercedes-Benz Grand Prix Ltd.
Visibility of Tommy Hilfiger on the motorsport grid runs through livery placement on the Mercedes car, team apparel, broadcast hospitality, global championship signage, broadcast graphics and digital impressions on team and championship channels.
The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for sponsors on the grid through quarterly surveys. The reading for Tommy Hilfiger captures awareness, association strength with Mercedes and demographic composition of the fan base recalling the brand.
Sponsor measurement reports are available via the BoxBoxd Brand Recall Index.
Tommy Hilfiger is a Apparel sponsor of Mercedes-AMG PETRONAS Racing on the motorsport grid.
Tommy Hilfiger has been active as a motorsport sponsor since 2018.
The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for Tommy Hilfiger through quarterly surveys, capturing awareness, association strength and demographic composition of the fan base recalling the brand.
Sponsor measurement reports for Tommy Hilfiger are available via the BoxBoxd Brand Recall Index. Aggregated panel data is licensed CC BY-NC for editorial citation.