West

West is a Tobacco (historical) sponsor on the motorsport grid as a championship-level partner, active since 1998 until 2005.

West was the title sponsor of McLaren Racing from 1998 to 2005, a German tobacco brand.

Activation channels

Visibility of West on the motorsport grid runs through global championship signage, broadcast graphics and digital impressions on team and championship channels.

Brand recall reading

The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for sponsors on the grid through quarterly surveys. The reading for West captures awareness, association strength with the championship and demographic composition of the fan base recalling the brand.

Sponsor measurement reports are available via the BoxBoxd Brand Recall Index.

Frequently asked questions

What does West sponsor in motorsport?

West is a Tobacco (historical) championship level sponsor on the motorsport grid.

Since when has West been a motorsport sponsor?

West has been active as a motorsport sponsor since 1998 until 2005.

What is the West brand recall reading?

The BoxBoxd panel of 50,000 motorsport fans tracks unprompted brand recall for West through quarterly surveys, capturing awareness, association strength and demographic composition of the fan base recalling the brand.

How can I license West sponsor recall data?

Sponsor measurement reports for West are available via the BoxBoxd Brand Recall Index. Aggregated panel data is licensed CC BY-NC for editorial citation.

References

1. BoxBoxd panel brand recall readings.
2. Sponsor reference via Wikipedia: West.

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